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Ethernet

AI Infrastructure

Right-sized AI compute for organisations that are not hyperscale

Large enterprises have their own teams and budgets, and the global cloud providers serve their own scale well. What many mid-sized Thai organisations still lack is anyone designing a system that fits the size of their business. That gap is the one we set out to close.

Why now

The demand exists and the budget exists — what is missing is someone who can finish the job

  • PDPA and data-residency requirements

    Customer, patient and financial data cannot be sent out for processing

  • GPU cloud costs that are high and hard to predict

    For sustained use, owning the hardware pays back within a few years

  • Generative AI and RAG reaching real use

    Inference has to be low-latency and close to the data

  • Compute hardware is almost entirely imported

    Long lead times, so the partner has to be able to source and import

  • A national shortage of data-centre skills

    Organisations have the hardware but nobody to run it — managed service is required

Where we sit

Between the box shop and the mega-project SI

We take work from a single server up to roughly two racks — the band a general IT shop cannot design for, and a large SI cannot justify taking.

General IT shopEthernet (Thailand)Large SI
Project size takenA machine1 server – 2 racks10 racks and up
Architecture design
On-site power & cooling assessment
Software stack deployment
Agility and response timeHighHighLow
Minimum project costLowLow–mediumVery high

Common problems

What customers usually arrive with

Private AI assistant / RAG

They want an LLM over internal documents, but the data cannot leave

Inference server, vector DB and a web UI, all inside the organisation

AI development platform

Data scientists are competing for the same machine

A shared GPU pool with queuing and quotas

Computer vision / smart factory

Manual QC is slow and inconsistent

Edge nodes plus a central training node, with a retraining pipeline

Medical imaging / research

Patient data has to stay in the hospital

A closed internal system, designed around PDPA

VDI / graphics workstations

The design team needs powerful machines and needs to work anywhere

vGPU-based virtual workstations

Rendering / simulation

The render queue is long and deadlines slip

A small in-house GPU render farm

Small cloud / MSP

They want to sell GPU capacity but cannot fund a large build

A multi-tenant GPU pod with metering and billing

Reference architectures

Three tiers that grow into each other without a rebuild

Every tier runs the same software stack and the same network pattern, so a customer who starts at the first tier grows into the next without relearning anything and without throwing the first one away.

Tier 1 — Starter

A first PoC, a team of 5–20

Nodes
1
GPUs
2–4
Approximate power
3–6 kW
Network
10/25GbE
Cooling
Air (the existing server room)
Location
In the office

Tier 2 — Growth

Production use across a department

Nodes
2–4
GPUs
8 per node
Approximate power
10–25 kW
Network
100GbE RoCE
Cooling
Air + in-row
Location
Server room or colocation

Tier 3 — Private AI cloud

Serving the whole organisation, or resold as a service

Nodes
6–16
GPUs
8 per node
Approximate power
40–100 kW
Network
400GbE Spectrum-X or InfiniBand
Cooling
Air or liquid-assisted
Location
Colocation

Lead time and budget depend on the models chosen and on availability at the time — talk to us for figures against your actual requirement.

What we source

Chosen against the workload, not against the price list

NVIDIA data center GPUs

  • NVIDIA L4 — low-power inference and video analytics, fits a general-purpose server
  • NVIDIA RTX PRO 4500 / 6000 Blackwell Server Edition — generative AI, inference, graphics and simulation
  • NVIDIA L40S — a cost-effective balance of AI and graphics work
  • NVIDIA H200 NVL — fine-tuning, larger LLMs and HPC
  • NVIDIA HGX / GB-series — for large builds

AI networking

  • NVIDIA Spectrum-X Ethernet platform
  • NVIDIA ConnectX SuperNIC and BlueField DPU
  • NVIDIA Quantum InfiniBand
  • Data-centre fibre and structured cabling

Servers, storage and supporting infrastructure

  • Rack servers supporting 2, 4 or 8 GPUs
  • NVMe all-flash, parallel file systems and NAS
  • Racks, PDUs and UPS
  • In-row cooling and DCIM

On-premise AI has only recently become realistic for mid-sized organisations, because the entry point is no longer an 8-GPU system — it can start with a 2U server in the server room that is already there.

Import & compliance

The real hardware, on time, and correctly declared

Buying high-performance compute today is not only a question of price. What sinks projects is usually late delivery and unclaimable warranty, not a wrong specification.

01

Sourcing and allocation management

Sourced through authorised channels, which removes the risk of mismatched or unwarrantable stock, with lead-time status reported transparently throughout.

02

Trade compliance

Correct customs classification and import documentation; compliance with export-control requirements on high-performance compute, including end-user and end-use verification; and documentation for BOI-privileged buyers.

03

Logistics and inspection

Transit insurance, shock-controlled handling for high-value equipment, condition inspection on arrival, photographed serial numbers, and an asset register.

04

Warranty and RMA

Warranty registered in full with the manufacturer, and claims handled by us as the intermediary — the customer never has to deal with an overseas RMA desk.

After delivery

Three levels, chosen by how critical the system is

StandardBusinessMission-critical
Service hours8x512x524x7
On-site attendanceOn requestNext business dayAs agreed in the SLA
Spare partsQueuedHeld in countryAdvance replacement
Preventive maintenanceAnnualTwice a yearQuarterly
Remote monitoring✓ with proactive alerting
Performance reportingQuarterlyMonthly

Every level includes a health check 30 days after handover, a direct line to the engineering team, and complete as-built documentation.

Already have a project in mind?

Send us the outline. We will come back with the questions worth answering before we book a site visit.